This event will be held at the Decidedly Jazz Danceworks Theatre
For over a decade on CBC Radio, Terry O’Reilly has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. Following his bestselling, Age of Persuasion, in This I Know: Marketing Lessons Under The Influence O’Reilly tackles the question: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for the hit CBC Radio series, Under the Influence, O’Reilly delivers all the answers they — and anyone with something to sell — ever wanted to know.
This event features an on-stage interview, audience Q&A and book signing. Books by Terry O’Reilly will be available for purchase at the venue after the event.
Tickets available through Wordfest